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Affordable Housing in Brazil Heading Towards Magnificent Growth

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Increasing government support coupled with domestic market growth is expected to drive the Brazil housing demand of 1.8 Million Units by the end of 2014, acknowledged, RNCOS.

According to their latest research report, “Brazil Housing Sector Analysis”, Brazil housing industry has emerged as the most vibrant and dynamic section of the real-estate industry. With the entry of numerous real-estate developers, availability of finance options and increasing demand for residential property, the housing industry has witnessed stupendous growth in the past. Furthermore, the lower-and-middle-income segment is taking a larger share of funding to purchase the long awaited home ownership.

Given the changing preferences of Brazilian consumers and improving living standards, the residential property construction has witnessed tremendous shift over the past few years. New policies, latest and innovative technologies, and novel designs suited to the well being of the residents and society have become more crucial conditions for property acquisition. Moreover, there are several other issues, such as environmental protection and economic prosperity that is required to be handled tactfully.

The research conducted by RNCOS identified that the demand for affordable housing units is quite strong in Brazil. A higher percentage of the middle-class population will propel the demand for mass segment (or affordable housing units) housing projects compared to luxury houses or villas. In comparison to other emerging markets, such as India and China, Brazil continues to pump millions of dollars into affordable housing with another US$ 47.3 Billion in 2011.

Taking into consideration the market potential, Brazil is witnessing massive investments in its housing sector, from both the private and the public sectors. These investments are particularly targeted at meeting unprecedented demand for affordable housing units in the country. It is anticipated that the housing construction industry could overtake other sectors in terms of contribution to GDP growth during the next few years.

“Brazil Housing Sector Analysis”, provides future forecast on the industry, based on correlation of past drivers, challenges, and opportunities for expansion. In this way, the report presents a complete and coherent analysis of the Brazilian housing industry, which will prove decisive for the intending clients. Detail data and analysis will facilitate investors, financial service providers, and global real-estate players to navigate through the latest trends in Brazil’s housing industry.

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